Sherwin-Williams vs Benjamin Moore – Interior Paint Edition

As homeowners, we spend a lot of time inside our homes, especially this past year. And I don’t know about you, but I want my walls to look stunning. I want to love my space! How do we improve our walls’ appearance? By selecting a top of the line paint product and giving it a fresh coat of paint, of course. If you’re comparing the top paint brands, you’re liking stacking Sherwin Williams vs Benjamin Moore.

Let’s break down the differences between these two brands and see which one is right for you.

For more on Sherwin Williams vs Benjamin Moore, check out our comparison between their exterior paints.

SHERWIN WILLIAMS EMERALD

a gallon of sherwin williams emerald interior paint.

We talk at length about Sherwin Williams products in another post, but we will cover them briefly here as well.

Sherwin Williams premium product is Emerald. It offers exceptional washability that makes cleaning easy. It covers extremely well, hides dark colors, resists water streaking, and helps prevent stains from penetrating. It also contains antimicrobial agents that inhibit the growth of mold and mildew on the surface. 

SHERWIN WILLIAMS DURATION

gallon of sherwin-williams duration

A small step down from Emerald in Duration. Duration is best at protecting busy, high traffic areas so you don’t have to repaint them often. It also offers outstanding coverage in fewer coats, contains antimicrobial agents that inhibit the growth of mold and mildew, and has a stain blocking technology that helps to hide old stains and allows most new stains to be wiped away clean with water. 

SHERWIN WILLIAMS SUPER PAINT

gallon of sherwin-williams superpaint

Lastly in the Sherwin Williams product line is SuperPaint. This product also makes painting a little easier. It’s known to dry quickly and is highly durable so the color lasts. Its finished appearance is smooth looking, and that’s important if you want your trendy paint color to last.

BENJAMIN MOORE AURA

Now let’s take a look at Benjamin Moore’s top interior paint selections.

Aura is an excellent option for interior painting. It’s mildew resistant and it is excellent in high traffic areas. It offers zero VOC/low odor, and it is engineered with Gennex Color Technology. That means it will resist color fading indoors and will stand up to harsh weather conditions outdoors. The color you choose should stay consistent over time, meaning you only repaint when you want to, not out of necessity. 

Benjamin Moore also offers Aura in a Bath and Spa variant, which is excellent for resisting water streaks and inhibiting mold and mildew. Grand Entrance is another Benjamin Moore product that was made for front doors. The Grand Entrance product provides a rich and vibrant look. 

BENJAMIN MOORE REGAL SELECT

Much like Aura, Regal Select Interior also offers zero VOC/low order and Gennex Color Technology. Regal has a stain release technology that makes it easy to clean and with less scrubbing. It provides excellent hide and coverage for a uniform finish, applies easily and smoothly and is mildew resistant. 

SO WHICH IS BETTER?

Well, like most things, it really depends. Benjamin Moore and Sherwin Williams both offer high quality products, so it really comes down to availability and what features serve you best. It’s important to think ahead on this and discuss it with your painter as the process begins.


Choosing a high quality product is essential, but so is choosing an experienced painter. If you aren’t sure where to begin, we breakdown everything you need to do when hiring a contractor. If you’re ready to get an estimate for your interior, go ahead and fill out the form below to get an estimate. While you wait for us to respond, you can read up on what our onboarding process for new clients is like.

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